4/12/2017 Ever heard of promoted app pins?
Pinterest has launched a new way to promote your app. Better yet this new feature allows your customer to install your app directly from Pinterest. According to Pinterest 55% of people using the platform use it to find or shop for products. Available on iOS and Android devices, pinners can discover and seamlessly install your app while on Pinterest.
No business wants to put money and resources into something that doesn’t pay off. Will the results make the effort, time, and cost worth it? How will you prove this? Is there content that will perform better and show a higher ROI? How is this going to be measured?
Showing a return on investment for social media marketing is a must in today's market but what if your objectives aren’t easily quantifiable? The success of a campaign is not always measurable or quantifiable. To account for this, the non-financial outcomes “tell the story by capturing changes in human behavior.” What kinds of things did your target audience do after exposure to your campaign? Did these actions align with your goals? Where did they fall short? How can they improve for next time? According to Social Media Examiner’s report, increased exposure and traffic are the top two benefits brands see from social media, with 92% reporting that social media has helped their business gain exposure. The same study showed that marketers who’ve been using social media for at least 3 years are seeing revenue come in from social channels. Before you are able to measure your social media ROI, you need to know what metrics you are actually measuring. The key is to set social media goals that complement existing business and departmental goals. If you have set a specific number of leads you’re trying to attain this quarter, set the number of leads you want to specifically be driven by social media. If one of your goals is to increase landing page conversion by 10 percent, ensure that you’re tracking the conversion rate of people who land on the page through social channels. Audit your existing social media performance to establish baseline targets, then set appropriate goals for improvement. The brand awareness created by social media—seen in vanity metrics including “likes” and “+1s” and “Retweets”—is valuable, but it is not enough. According to Altimeter, only 34 percent of businesses feel that their social strategy is connected to business outcomes. To demonstrate social media’s value, you need to measure social media ROI as it relates to your broader business goals. Key examples of social media metrics to track include: • Reach • Site traffic • Leads generated • Sign-ups and conversions • Revenue generated Once you’ve set your goals it’s time to actually track your social media ROI. This is something Slated has built in to all our packages. Tracking functions will be implemented in to all social media platforms and a custom reporting template will be built based on your goals. These reports will also present the data in an easily digestible way, allowing you to simply and effectively share your ROI on social media with others in the organization. Once you’ve identified what works and what doesn’t work for your organization on social, it’s time to adjust your strategy. The point of tracking your social media ROI isn’t just to prove your social campaigns are valuable, it’s to increase their value over time. Go back and take a look at the goals of your specific campaign and evaluate how they tie-into the organization’s overall goals. Slated typically offers this reporting on a monthly basis. Some packages may offer it more frequently. Of course custom reporting timelines are available upon request. Information provided by Hootsuite. For more in-depth information visit https://blog.hootsuite.com/measure-social-media-roi-business/. 3/30/2017 Why you need a social media managerUnless your business runs itself, you likely don’t have time to also be in charge of your marketing campaigns. Most small companies—and even some large ones—don’t want or really need a marketing department and therefore believe that they have to undertake all marketing efforts on their own. When some people hear “marketing campaign” they think they need to hire Don Draper from Mad Men to strut around their office and come up with quips to slap up on Facebook, paying him hundreds of thousands of dollars for the service.
Luckily, a social media manager is not going to run you hundreds of thousands of dollars. In fact, hiring an effective social media manager can actually save and then make you money in the long run. Outsourcing at least this section of your marketing needs is a great way to save yourself time in the short term and improve profits in the long term. Why do you need a social media manager? Let’s look at a few reasons.
Running a Facebook (Twitter, Tumblr, Pinterest, etc.) page for your business is not the same as running one for yourself. You want to entrust your company’s social presence to someone who really understands how to utilize it. That, in the end, is the main purpose of hiring a social media manger. They save you time, yes, but they also ensures that your online presence is as effective as possible. |