Social Media Strategy
Social media marketing is an effective and cost friendly way to promote and grow any business but it has to be done properly or you are just throwing your marketing dollars away. Plus the digital world has become so complex! Changes in social media platforms take place every day. We stay on top of these changes so that you don't have to.
We start by evaluating your total digital presence (social media accounts, website, email blasts, blog, etc.) so that we can advise you on what changes to make in order to grow your brand. We will research your competitors, their successes and struggles, research optimal engagement methods, and provide a social media guidebook back to you giving you a clear set of do's and don'ts to follow.
Strategy meetings are offered via phone or video conference. They allow us time to develop objectives, offer our suggestions, review the content, and make a rough deployment schedule. At Slated, we strive to make sure your voice is not lost just because you have hired someone to manage the process for you.
Once the guidebook is developed we will conduct a one-hour training meeting. Offered via video conference or in-person (in the Wichita area only), you and your staff will leave our training with an understanding of how to effectively engage on social.
We start by evaluating your total digital presence (social media accounts, website, email blasts, blog, etc.) so that we can advise you on what changes to make in order to grow your brand. We will research your competitors, their successes and struggles, research optimal engagement methods, and provide a social media guidebook back to you giving you a clear set of do's and don'ts to follow.
Strategy meetings are offered via phone or video conference. They allow us time to develop objectives, offer our suggestions, review the content, and make a rough deployment schedule. At Slated, we strive to make sure your voice is not lost just because you have hired someone to manage the process for you.
Once the guidebook is developed we will conduct a one-hour training meeting. Offered via video conference or in-person (in the Wichita area only), you and your staff will leave our training with an understanding of how to effectively engage on social.
MONTHLY SOCIAL MEDIA CALENDAR
While the guidebook provides you a solid base of brand guidelines for social, one thing that can't be included is specific content topics. The conversations and trends online change too rapidly. Because of this, Slated offers a monthly social calendar service. A calendar with topics, captions, and suggestions for photos and videos will be provided freeing up more time for you to focus on growing your business.
Performance metrics reporting
Social media changes extremely fast. To ensure your digital presence is optimized, you will receive a performance report of metrics like engagement, network growth, impressions, optimal posting times, content performance, and demographics of your followers.