Who is Jennifer Herring?

​​Who am I?  What is my background?  ​Let me give you the condensed version.

​I went to college and studied something I thought I would enjoy and hopefully could make money at. I entered the workforce with little expectation of a pension plan or social security to take care of me at the end of my journey. 

​Starting off small I accepted a position that put me in the industry I went to school for and offered a decent salary that could support a recent college grad with no other responsibilities. I was able to carve out a name for myself with the company and its associated vendors and customers. With that grew the desire to take the next step and become a manager. Luckily my work spoke for itself. Without even looking I was asked to go on an interview, with a local entrepreneur, to start and lead my own department. An opportunity I took and ran with.

During this time I was also offered the opportunity to teach online college classes. Being someone who believes heavily in multiple revenue streams this was another opportunity I took. An opportunity that prepared me for today's world more than I could ever have imagined at the time. 

Although I loved running my own department I knew that I would never reach my full potential by staying put. Enter the world of advertising. It was a great experience that came right when I needed it. For most the advertising world is stressful and time consuming but for me the experience was the most carefree I've ever been in business....that is until I was laid off. 

So, I went back to working for an entrepreneur. Something I think everyone should try at least once in their career. It gives you crash course and insights into all facets of business. Things you would never learn at a large corporation. In fact, it was this experience that allowed me the confidence I needed to take the next step and start my own business.

For years I had been taking very deliberate steps to become a well-rounded employee. In starting my own business, I had to question what it was I really wanted to do. I was 34 and just then figuring out what I wanted to be when I grew up. The answer came to me in the form of a webinar. I was introduced to the world of social media management, online advertising, and online courses. From that moment on I was hooked. It played to all my strengths and experience. I dove deeper and deeper into this world and found my true calling.

I want to help small businesses.  Not just with social media management but in all forms of business development.
 
When this realization of what I wanted in life came to me I knew I had to shift my way of thinking about my career. I don’t want to just help one small business, I want to help ALL small businesses. That’s what I strive to do every day. I hope to serve as a resource for both business owners and employees to work smarter not harder.
 
So that is me and how I got here. If you want more information or need help for your small business let me know. I’d love to help!

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