Unless your business runs itself, you likely don’t have time to also be in charge of your marketing campaigns. Most small companies—and even some large ones—don’t want or really need a marketing department and therefore believe that they have to undertake all marketing efforts on their own. When some people hear “marketing campaign” they think they need to hire Don Draper from Mad Men to strut around their office and come up with quips to slap up on Facebook, paying him hundreds of thousands of dollars for the service.
Luckily, a social media manager is not going to run you hundreds of thousands of dollars. In fact, hiring an effective social media manager can actually save and then make you money in the long run. Outsourcing at least this section of your marketing needs is a great way to save yourself time in the short term and improve profits in the long term. Why do you need a social media manager? Let’s look at a few reasons.
Running a Facebook (Twitter, Tumblr, Pinterest, etc.) page for your business is not the same as running one for yourself. You want to entrust your company’s social presence to someone who really understands how to utilize it. That, in the end, is the main purpose of hiring a social media manger. They save you time, yes, but they also ensures that your online presence is as effective as possible.